India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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Vikas Ka Aadhar Manvadhikar
मानवाधिकार का आधार मानव के सर्वांगीण विकास के लिए साधन
उपलब्ध कराना है। वस्तुतः मानवाधिकार की नींव ऐसे विचारों से
निर्मित है, जिनके अनुसार सभी व्यक्तियों को प्रकृति ने समान रूप से
समान अधिकार प्रदान किए हैं। मानवाधिकार प्रत्येक व्यक्ति को जन्म
के साथ ही प्राप्त हो जाते हंै, और मृत्युपर्यन्त तक संरक्षित रहते हैं।
मानवाधिकारो ं की प्राप्ति की एकमात्र अर्हता व्यक्ति का मानव होना है
अर्थात् सम्पूर्ण मानवों को यह अधिकार स्वतः ही प्राप्त हो जाते है।
मानवाधिकार गुण-धर्म, प्रतिभा, बुद्धि आदि ऐसे तत्व हैं, जिनसे वंचित
मानव की तुलना पशु से ही की जा सकती है।
Unconditional Love Mom
My world is just a small place with all the comforts- Mother’s lap.” This anthology is written in all genres and languages which makes it more beautiful just like our dear mother. A relationship of a mother and a child is “unconditional” because she loves with our flaws, our mistakes, our grievances, continually forgiving us, giving us another chance to improve and a lot more. Unconditional means loving them without any conditions, regardless of the circumstances, accepting them as they are. A mother can only do such wonders. Every page is fascinating and utterly addictive. Mothers will always bring our teeths shine brighter and make us laugh louder because from where we all came into existence is the only place where the unconditional love started. After all God’s perfection on earth lies in our mothers. Thankyou Mom for everything. Hope you thanked your mom too after reading this book.”
ENTREPRENEURSHIP AMIDST PANDEMIC COVID19
MSMEs play a notable role in economic and social
development, thereby providing flip to entrepreneurship, as they
have inherent features of being innovative and responsive to
changing market changing aspects. MSMEs not only play a crucial
role in providing large employment opportunities at comparatively
lower capital cost but also encourage entrepreneurial activities in
rural and backward areas. But, the large units or Multi-National
Companies are in a better position in the competitive world with
large capital, human resources and Research & Development
section compare to MSMEs.
STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
The country has seen a radical revolution in retailing
after globalization. Different formats of stores have been
opened up many in cities across India. The multi-storied
malls, hypermarkets, supermarkets have all made a
revolution in retail experience among the consumers.
Therefore, the customers do not only visit the store for
buying goods and services, they go with the expectation of
having fun, entertainment, spending leisure time etc.
Moreover, the consumers‟ purchasing power has been
increasing and this encourages the retailers to concentrate
on building a better environment in the stores.
Sabjiyo ki Adhunik kheti (Hindi)
भारत एक कृषि प्रधान देश है जहाँ की लगभग 70 प्रतिषत जनता कृषि कार्य करती है। बढ़ती हुई जनसंख्या तथा भूमि की उत्पादन दर कम होने के कारण कभी-कभी भोजन की पूर्ति की समस्या गंभीर रूप धारण कर लेती है। भारत में खाद्य पदार्थों का कम उत्पादन होने का दूसरा कारण यह भी है कि यहाँ अधिकतर लोगों की काम करने की क्षमता कम है क्योंकि वे असंतुलित एवं कम पोषण आहार के ऊपर निर्भर रहते हैं अतः स्वास्थय ठीक न रहने से उनकी कार्य करने की क्षमता भी कम होती है। इस प्रकार स्वस्थ्य जीवन के लिए सन्तुलित एवं पोषक आहार जरूरी है।
During Covid-19 Pandemic: A Glance
PRODUCT DETAILS
- ISBN : 978-93-90548-04-0
- Publisher : Book River (10 March 2021)
- Language : English
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
DENTAL IMPLANT IMAGING
Computed tomography (CT) has been the gold
standard for many years as the information provided is
three-dimensional and generally very accurate. However,
CT examinations are expensive and deliver a relatively
high radiation dose to the patient. The latest imaging
modality introduced is cone beam volumetric tomography
(CBVT) and this technology is very promising with regard
to pre-implant imaging.
RETAIL STORE MANAGEMENT
Retail comes from the French word retailler. It was
used with the meaning of "sale in small quantities" in 1433.
Retail is the last phase of an economic activity. As per
Philip Kotler, Retailing includes all the activities involved
in selling goods or services to the final consumers for
personal or non-business use. It is those business firms in
distribution channel that comes at the end of the pipeline
connecting manufacturers and customers.
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