India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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RELATIONSHIP BETWEEN AGNI & RAKTA DHATUSARATA
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MEDIA AND POLITICAL MARKETING
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- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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RETAIL STORE MANAGEMENT
Retail comes from the French word retailler. It was
used with the meaning of "sale in small quantities" in 1433.
Retail is the last phase of an economic activity. As per
Philip Kotler, Retailing includes all the activities involved
in selling goods or services to the final consumers for
personal or non-business use. It is those business firms in
distribution channel that comes at the end of the pipeline
connecting manufacturers and customers.
Vikas Ka Aadhar Manvadhikar
मानवाधिकार का आधार मानव के सर्वांगीण विकास के लिए साधन
उपलब्ध कराना है। वस्तुतः मानवाधिकार की नींव ऐसे विचारों से
निर्मित है, जिनके अनुसार सभी व्यक्तियों को प्रकृति ने समान रूप से
समान अधिकार प्रदान किए हैं। मानवाधिकार प्रत्येक व्यक्ति को जन्म
के साथ ही प्राप्त हो जाते हंै, और मृत्युपर्यन्त तक संरक्षित रहते हैं।
मानवाधिकारो ं की प्राप्ति की एकमात्र अर्हता व्यक्ति का मानव होना है
अर्थात् सम्पूर्ण मानवों को यह अधिकार स्वतः ही प्राप्त हो जाते है।
मानवाधिकार गुण-धर्म, प्रतिभा, बुद्धि आदि ऐसे तत्व हैं, जिनसे वंचित
मानव की तुलना पशु से ही की जा सकती है।
STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
The country has seen a radical revolution in retailing
after globalization. Different formats of stores have been
opened up many in cities across India. The multi-storied
malls, hypermarkets, supermarkets have all made a
revolution in retail experience among the consumers.
Therefore, the customers do not only visit the store for
buying goods and services, they go with the expectation of
having fun, entertainment, spending leisure time etc.
Moreover, the consumers‟ purchasing power has been
increasing and this encourages the retailers to concentrate
on building a better environment in the stores.
Unconditional Love Mom
My world is just a small place with all the comforts- Mother’s lap.” This anthology is written in all genres and languages which makes it more beautiful just like our dear mother. A relationship of a mother and a child is “unconditional” because she loves with our flaws, our mistakes, our grievances, continually forgiving us, giving us another chance to improve and a lot more. Unconditional means loving them without any conditions, regardless of the circumstances, accepting them as they are. A mother can only do such wonders. Every page is fascinating and utterly addictive. Mothers will always bring our teeths shine brighter and make us laugh louder because from where we all came into existence is the only place where the unconditional love started. After all God’s perfection on earth lies in our mothers. Thankyou Mom for everything. Hope you thanked your mom too after reading this book.”
Pharmacology of Indian Medicinal Plants
Aloe vera is India’s most favorite herbal medicinal plant that is require low maintenance and easy to grow. The name of aloe is derived from Arabic word “Alloeh” meaning a shining bitter substance. Aloe vera belongs to the family Asphodelaceae (liliaceae) (Ghazanfar, 1994). It grows mainly in the dry regions of Africa, Asia, Europe and America. In India, it is found in Rajasthan, Andhra Pradesh, Gujrat, Maharashtra, and Tamil Nadu. Aloe vera is popular in Ayurvedic medicine (Richard, 2005). There are more than 300 species of aloe plants. This plant has yellow flower the leaves are arranged in rosette configuration. They are triangular and spear like and have thorny ridges. Aloe vera is a customary, dry spell dispute, sticky plant.
Changing Scenario of Business and Management
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
Mastering Arduino Basics in 30 Days
Connect the components by following the circuit diagram .Remember that potentiometers have three pins. Outer Pins are used for the vcc (Power Source) and the other is ground. The middle pins (output) give us the variable of resistance value.
RasoiGhar Relish the goodness from simple food habits
Rasoi Ghar is an attempt to give back to society the Satvik recipes of food
that are devoured during the span of nine nights of Navaratri Holy festival of
Hindus celebrated across the nation every year. This volume focuses mainly on
Sharada Navaratri. The Phalahari food culture of during Navaratri ranges from
Drinks, Snacks, Main Course, Breads, Sweets, Raita and Chutney.
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