Website: www.bookrivers.com
Email: publish@bookrivers.com
Country: India
Year: 2021
Language: English
ISBN: 978-93-90548-58-3
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Fir Devta aa Gaye (Hindi)
Original price was: ₹120.00.₹110.00Current price is: ₹110.00.
STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
₹399.00
The country has seen a radical revolution in retailing
after globalization. Different formats of stores have been
opened up many in cities across India. The multi-storied
malls, hypermarkets, supermarkets have all made a
revolution in retail experience among the consumers.
Therefore, the customers do not only visit the store for
buying goods and services, they go with the expectation of
having fun, entertainment, spending leisure time etc.
Moreover, the consumers‟ purchasing power has been
increasing and this encourages the retailers to concentrate
on building a better environment in the stores.
10 in stock
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