India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
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MEDIA AND POLITICAL MARKETING
Original price was: ₹499.00.₹450.00Current price is: ₹450.00.
- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
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भारत एक कृषि प्रधान देश है जहाँ की लगभग 70 प्रतिषत जनता कृषि कार्य करती है। बढ़ती हुई जनसंख्या तथा भूमि की उत्पादन दर कम होने के कारण कभी-कभी भोजन की पूर्ति की समस्या गंभीर रूप धारण कर लेती है। भारत में खाद्य पदार्थों का कम उत्पादन होने का दूसरा कारण यह भी है कि यहाँ अधिकतर लोगों की काम करने की क्षमता कम है क्योंकि वे असंतुलित एवं कम पोषण आहार के ऊपर निर्भर रहते हैं अतः स्वास्थय ठीक न रहने से उनकी कार्य करने की क्षमता भी कम होती है। इस प्रकार स्वस्थ्य जीवन के लिए सन्तुलित एवं पोषक आहार जरूरी है।
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STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
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RETAIL STORE MANAGEMENT
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connecting manufacturers and customers.
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