Branded products and services might deliver a bunch of benefits, but there is essentially one thing which inspires the consumer to go for a brand instead of a commodity (non-trade name). To understand that one thing, let‘s take the case of Salt. Let‘s see how Indian consumers shifted their preference from loose salt (commodity) to branded salt. In India, there had been days when the salt was sold against the weight of metal and plastic. In rural areas, a hawker would come with a heap of salt and would sell it against the weight of metal and plastic. The majority of people had been buying salt in this way. If someone wanted to buy in cash, the price was lower than one rupee per kilogram. Everyone was happy to purchase salt in the same way
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A CLINICAL UROLOGY & UTTARBASTI
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TITHING OVER BITCOINS God Wants You To Have A Lots of Money
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It’s a Name Game
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- Author:Kirit Jasani
- Language : English
- Paperback : 147 Pages
- ISBN-13 : 978-93-5842-057-9
- Country of Origin : India
- Publisher : Book Rivers(05 June 2023)
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MYOFUNCTIONAL APPLIANCES
ISBN 13: 978-93-90548-44-6
Authors:Dr. Saurav Kumar,Dr. Nadira Hassan ,Dr. Ravi Anjan ,Dr. Himanshu Kaushik ,Dr. Sana Shaikh
Publisher : Book Rivers (21 October 2020)
Language : English
Paperback : 158 pages
Country of Origin : India
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