Now-a-days human beings are consuming natural resources in an unsustainable way. The environmental pollution, depletion, and degradation of resources have in fact been neglected as compared to the issues related to the industrial growth and expansion. India has not been untouched to this worldwide phenomenon, rather this has been more prominent in India because of the substantial increase in its population, as compared to other developing economies. Compared to consumers in developed countries, the Indian consumer has much less awareness of global warming issues. Successful marketing has always been about recognizing trends and positioning products, services, and brand in a manner that supports buyer intentions. Today, Green marketing is not only a trend but also a way of doing business and businesses that should recognize (a) the value of going green and (b) the message should also be communicated through their marketing program to their consumers
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Employability Skills
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GREEN MARKETING PROBLEMS & PROSPECTS
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- Author: DR. BHARAT BHATI , PROF. R.K. SHUKLA
- Language : English
- Paperback : 233 pages
- ISBN-13 : 978-93-91000-72-1
- Country of Origin : India
- Generic Name : PhD Thesis
- Publisher : Book Rivers (03 August 2021)
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Fracture Behavior of Biological Materials and Interfaces
Fracture Behavior of Inhomogeneous Biological Materials and Interfaces
Biological materials like bone, nacre, human tooth layers are inhomogeneous materials made up of soft collagen, and hard, hydroxyapatite (HAP) mineral arranged in such a fashion so that these materials have higher strength and toughness, the measure of crack resisting behavior in materials, at the same time, which is exclusive in nature for different class of materials available for different application areas. The interfaces in these biological materials are designed in such a fashion so that the load transfer between the constituents takes place so smoothly, therefore, become a region of strength, not susceptible to failure like in other man-made materials and composites. It is important to understand these aspects of biological materials so that they can be mimicked to the novel materials to satisfy the growing need of different industries.
This work is focused on studying different layers of human tooth, and its interface for crack initiation and growth, the crack arresting behavior of the interface layer of the outer cover of human tooth, the enamel, and the inner, dentine, called dentine enamel junction. These works are done by developing a numerical model using the commercial finite element analysis tool, ABAQUS. The crack growth pattern of the enamel and the dentine has also been investigated. The role of porosity and permeability on the energy release rate which is the measure of fracture toughness has also been investigated. The key features of the book are:
- Study on the role of shear modulus of the defect and the matrix material in which the defect is embedded on the energy release rate.
- The role of small coating layer between the outer matrix and the inner layer on the fracture behavior, especially the stress concentrations in these different layers due to change in the elastic modulus.
- The crack growth pattern in human enamel, the outer tooth layer.
- The crack arresting phenomena of the interfacial, dentine enamel junction (DEJ).
- The role of porosity and permeability on the energy release rate in the inner layer of human tooth, dentine.
Pharmacology of Indian Medicinal Plants
Aloe vera is India’s most favorite herbal medicinal plant that is require low maintenance and easy to grow. The name of aloe is derived from Arabic word “Alloeh” meaning a shining bitter substance. Aloe vera belongs to the family Asphodelaceae (liliaceae) (Ghazanfar, 1994). It grows mainly in the dry regions of Africa, Asia, Europe and America. In India, it is found in Rajasthan, Andhra Pradesh, Gujrat, Maharashtra, and Tamil Nadu. Aloe vera is popular in Ayurvedic medicine (Richard, 2005). There are more than 300 species of aloe plants. This plant has yellow flower the leaves are arranged in rosette configuration. They are triangular and spear like and have thorny ridges. Aloe vera is a customary, dry spell dispute, sticky plant.
Changing Scenario of Business and Management
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
During Covid-19 Pandemic: A Glance
PRODUCT DETAILS
- ISBN : 978-93-90548-04-0
- Publisher : Book River (10 March 2021)
- Language : English
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
ADVANCE DIAGNOSTIC AIDS IN SCREENING OF ORAL CANCER
Oral cancer is the sixth most common malignancy with almost 500000 new cases reported worldwide annually. The diagnosis of oral cancer at an early stage has a good prognosis as the survival rate is high (around 80%). However, the majority of oral cancer cases are diagnosed at a later stage with a considerably poor 5-year survival rate of 50% according to World Health Organization statistics. Thus, an effective management strategy for oral cancer will depend on its early identification and intervention which would pave the way for superior prognosi
RasoiGhar Relish the goodness from simple food habits
Rasoi Ghar is an attempt to give back to society the Satvik recipes of food
that are devoured during the span of nine nights of Navaratri Holy festival of
Hindus celebrated across the nation every year. This volume focuses mainly on
Sharada Navaratri. The Phalahari food culture of during Navaratri ranges from
Drinks, Snacks, Main Course, Breads, Sweets, Raita and Chutney.
RETAIL STORE MANAGEMENT
Retail comes from the French word retailler. It was
used with the meaning of "sale in small quantities" in 1433.
Retail is the last phase of an economic activity. As per
Philip Kotler, Retailing includes all the activities involved
in selling goods or services to the final consumers for
personal or non-business use. It is those business firms in
distribution channel that comes at the end of the pipeline
connecting manufacturers and customers.
MOBILE APPLICATIONS DEVELOPMENT
All types of mobile application will utilize a network connection. The developers will createinstallable software, which includes backend services such as accessing of data with an ApplicationProgramming Interface, not only that all the mobile application developers will test the developedapplication in different mobile devices to make sure that it is functioning properly.
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