Now-a-days human beings are consuming natural resources in an unsustainable way. The environmental pollution, depletion, and degradation of resources have in fact been neglected as compared to the issues related to the industrial growth and expansion. India has not been untouched to this worldwide phenomenon, rather this has been more prominent in India because of the substantial increase in its population, as compared to other developing economies. Compared to consumers in developed countries, the Indian consumer has much less awareness of global warming issues. Successful marketing has always been about recognizing trends and positioning products, services, and brand in a manner that supports buyer intentions. Today, Green marketing is not only a trend but also a way of doing business and businesses that should recognize (a) the value of going green and (b) the message should also be communicated through their marketing program to their consumers
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Employability Skills
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GREEN MARKETING PROBLEMS & PROSPECTS
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- Author: DR. BHARAT BHATI , PROF. R.K. SHUKLA
- Language : English
- Paperback : 233 pages
- ISBN-13 : 978-93-91000-72-1
- Country of Origin : India
- Generic Name : PhD Thesis
- Publisher : Book Rivers (03 August 2021)
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My world is just a small place with all the comforts- Mother’s lap.” This anthology is written in all genres and languages which makes it more beautiful just like our dear mother. A relationship of a mother and a child is “unconditional” because she loves with our flaws, our mistakes, our grievances, continually forgiving us, giving us another chance to improve and a lot more. Unconditional means loving them without any conditions, regardless of the circumstances, accepting them as they are. A mother can only do such wonders. Every page is fascinating and utterly addictive. Mothers will always bring our teeths shine brighter and make us laugh louder because from where we all came into existence is the only place where the unconditional love started. After all God’s perfection on earth lies in our mothers. Thankyou Mom for everything. Hope you thanked your mom too after reading this book.”
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Fracture Behavior of Biological Materials and Interfaces
Fracture Behavior of Inhomogeneous Biological Materials and Interfaces
Biological materials like bone, nacre, human tooth layers are inhomogeneous materials made up of soft collagen, and hard, hydroxyapatite (HAP) mineral arranged in such a fashion so that these materials have higher strength and toughness, the measure of crack resisting behavior in materials, at the same time, which is exclusive in nature for different class of materials available for different application areas. The interfaces in these biological materials are designed in such a fashion so that the load transfer between the constituents takes place so smoothly, therefore, become a region of strength, not susceptible to failure like in other man-made materials and composites. It is important to understand these aspects of biological materials so that they can be mimicked to the novel materials to satisfy the growing need of different industries.
This work is focused on studying different layers of human tooth, and its interface for crack initiation and growth, the crack arresting behavior of the interface layer of the outer cover of human tooth, the enamel, and the inner, dentine, called dentine enamel junction. These works are done by developing a numerical model using the commercial finite element analysis tool, ABAQUS. The crack growth pattern of the enamel and the dentine has also been investigated. The role of porosity and permeability on the energy release rate which is the measure of fracture toughness has also been investigated. The key features of the book are:
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