Business To Business (B2B) Marketing

I would like to investigate the genre of postcolonial science fiction in the context of capitalist globalization. Science fiction is predominantly a western genre, and it is very difficult to find postcolonial/third world works in this genre. I will first try and establish the validity of this genre and how it relates to globalization and imperialism. Some of the key questions I will examine are: How postcolonial science fiction relates to late capitalism and globalization? What is the role of technoscapes in the genesis of postcolonial science fiction genre and how in turn postcolonial science fiction represents technoscapes?

The country has seen a radical revolution in retailing after globalization. Different formats of stores have been opened up many in cities across India. The multi-storied malls, hypermarkets, supermarkets have all made a revolution in retail experience among the consumers. Therefore, the customers do not only visit the store for buying goods and services, they go with the expectation of having fun, entertainment, spending leisure time etc. Moreover, the consumers‟ purchasing power has been increasing and this encourages the retailers to concentrate on building a better environment in the stores.