India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
-10%
Previous product
Back to products
RELATIONSHIP BETWEEN AGNI & RAKTA DHATUSARATA
Original price was: ₹300.00.₹270.00Current price is: ₹270.00.
Next product
Sahil-e Shehar
Original price was: ₹250.00.₹240.00Current price is: ₹240.00.
MEDIA AND POLITICAL MARKETING
Original price was: ₹499.00.₹450.00Current price is: ₹450.00.
- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
Related products
Pharmacology of Indian Medicinal Plants
Aloe vera is India’s most favorite herbal medicinal plant that is require low maintenance and easy to grow. The name of aloe is derived from Arabic word “Alloeh” meaning a shining bitter substance. Aloe vera belongs to the family Asphodelaceae (liliaceae) (Ghazanfar, 1994). It grows mainly in the dry regions of Africa, Asia, Europe and America. In India, it is found in Rajasthan, Andhra Pradesh, Gujrat, Maharashtra, and Tamil Nadu. Aloe vera is popular in Ayurvedic medicine (Richard, 2005). There are more than 300 species of aloe plants. This plant has yellow flower the leaves are arranged in rosette configuration. They are triangular and spear like and have thorny ridges. Aloe vera is a customary, dry spell dispute, sticky plant.
Apbhransh Sahitya : Ek Anusheelan
PRODUCT DETAILS
- ISBN : 978-93-90548-29-3
- Publisher : Book River (10 March 2021)
- Language : Hindi
- Dimensions : 12 x 2 x 21 cm
- Country of Origin : India
- Pages : 245
DENTAL IMPLANT IMAGING
Computed tomography (CT) has been the gold
standard for many years as the information provided is
three-dimensional and generally very accurate. However,
CT examinations are expensive and deliver a relatively
high radiation dose to the patient. The latest imaging
modality introduced is cone beam volumetric tomography
(CBVT) and this technology is very promising with regard
to pre-implant imaging.
RETAIL STORE MANAGEMENT
Retail comes from the French word retailler. It was
used with the meaning of "sale in small quantities" in 1433.
Retail is the last phase of an economic activity. As per
Philip Kotler, Retailing includes all the activities involved
in selling goods or services to the final consumers for
personal or non-business use. It is those business firms in
distribution channel that comes at the end of the pipeline
connecting manufacturers and customers.
A Mirror of General English For class x
Dear Students at this level are supposed to have some fundamental knowledge of English grammar. This book helps students to improve their grammar knowledge, expanding their vocabulary, and becoming more confident in following expressing themselves in English.
The Postcolonial Experience
I would like to investigate the genre of postcolonial
science fiction in the context of capitalist globalization.
Science fiction is predominantly a western genre, and it is
very difficult to find postcolonial/third world works in this
genre. I will first try and establish the validity of this genre
and how it relates to globalization and imperialism. Some
of the key questions I will examine are: How postcolonial
science fiction relates to late capitalism and globalization?
What is the role of technoscapes in the genesis of
postcolonial science fiction genre and how in turn
postcolonial science fiction represents technoscapes?
STEM CELLS IN DENTISTRY
“And now science has presented us with a hope called stem cell research, which may provide our scientists with many answers that have for so long been beyond our grasp. I don't see how we can turn our backs on this. There are so many diseases that can be cured or at least helped. We've lost so much time already. I can't bear to lose any more.”
STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
The country has seen a radical revolution in retailing
after globalization. Different formats of stores have been
opened up many in cities across India. The multi-storied
malls, hypermarkets, supermarkets have all made a
revolution in retail experience among the consumers.
Therefore, the customers do not only visit the store for
buying goods and services, they go with the expectation of
having fun, entertainment, spending leisure time etc.
Moreover, the consumers‟ purchasing power has been
increasing and this encourages the retailers to concentrate
on building a better environment in the stores.
Reviews
There are no reviews yet.