India's democracy certainly faces many challenges; even after that our country remain as
robust and proud democracy. The modern political marketing landscape provides myriad
opportunities to connect with the potential voters and shape their opinion favourable to the
concerned political parties. Political parties adopt various marketing strategies and other
judicious tactics to improve their vote share and also to control the media- the fourth wheel of
democracy. In this book, authors are making an earnest attempt to unfold the various
marketing strategies adopted by the different political parties, the role of media in
promoting/demoting the political party, perception of voters towards the various election
strategies and media – the main player during the elections. In the era of post-truth discourse,
this book will be an eye-opener for the various political parties, media and voters. The book
also deals with the functions, approaches and more over the various marketing strategies like
STP, SOSTAC and 7P’s in political marketing.
-10%
Previous product
Back to products
RELATIONSHIP BETWEEN AGNI & RAKTA DHATUSARATA
Original price was: ₹300.00.₹270.00Current price is: ₹270.00.
Next product
Sahil-e Shehar
Original price was: ₹250.00.₹240.00Current price is: ₹240.00.
MEDIA AND POLITICAL MARKETING
Original price was: ₹499.00.₹450.00Current price is: ₹450.00.
- Author: Dr. ANJU ELIZABETH CHERIAN, Dr. BENSON KUNJUKUNJU
- Language : English
- Paperback : 227 pages
- ISBN-13 : 978-93-5515-240-4
- Country of Origin : India
- Generic Name : Thesis
- Publisher : Book Rivers(02May 2022)
Description
Related products
STORE ATMOSPHERICS AND CONSUMER BEHAVIOUR K.SARANYA
The country has seen a radical revolution in retailing
after globalization. Different formats of stores have been
opened up many in cities across India. The multi-storied
malls, hypermarkets, supermarkets have all made a
revolution in retail experience among the consumers.
Therefore, the customers do not only visit the store for
buying goods and services, they go with the expectation of
having fun, entertainment, spending leisure time etc.
Moreover, the consumers‟ purchasing power has been
increasing and this encourages the retailers to concentrate
on building a better environment in the stores.
MOBILE APPLICATIONS DEVELOPMENT
All types of mobile application will utilize a network connection. The developers will createinstallable software, which includes backend services such as accessing of data with an ApplicationProgramming Interface, not only that all the mobile application developers will test the developedapplication in different mobile devices to make sure that it is functioning properly.
STEM CELLS IN DENTISTRY
“And now science has presented us with a hope called stem cell research, which may provide our scientists with many answers that have for so long been beyond our grasp. I don't see how we can turn our backs on this. There are so many diseases that can be cured or at least helped. We've lost so much time already. I can't bear to lose any more.”
RasoiGhar Relish the goodness from simple food habits
Rasoi Ghar is an attempt to give back to society the Satvik recipes of food
that are devoured during the span of nine nights of Navaratri Holy festival of
Hindus celebrated across the nation every year. This volume focuses mainly on
Sharada Navaratri. The Phalahari food culture of during Navaratri ranges from
Drinks, Snacks, Main Course, Breads, Sweets, Raita and Chutney.
Why & how NETWORK MARKETING
Network marketing is the fastest growing business in this 21st century in U.S number of people involved in the N.M grew from 18 million to 20 million in 2015. And 11% increase from the previous year. While network marketing continue to attract predominantly women. The business model represents every generation and is generally reflective of America’s diverse population
Unconditional Love Mom
My world is just a small place with all the comforts- Mother’s lap.” This anthology is written in all genres and languages which makes it more beautiful just like our dear mother. A relationship of a mother and a child is “unconditional” because she loves with our flaws, our mistakes, our grievances, continually forgiving us, giving us another chance to improve and a lot more. Unconditional means loving them without any conditions, regardless of the circumstances, accepting them as they are. A mother can only do such wonders. Every page is fascinating and utterly addictive. Mothers will always bring our teeths shine brighter and make us laugh louder because from where we all came into existence is the only place where the unconditional love started. After all God’s perfection on earth lies in our mothers. Thankyou Mom for everything. Hope you thanked your mom too after reading this book.”
Mastering Arduino Basics in 30 Days
Connect the components by following the circuit diagram .Remember that potentiometers have three pins. Outer Pins are used for the vcc (Power Source) and the other is ground. The middle pins (output) give us the variable of resistance value.
Changing Scenario of Business and Management
The Govt. of India introduced economically favorable policy for housing in June 2015with a vision to provide shelter for all. There are several projects that were scheduled but could not take off due to the pandemic and the remaining existing ones were halted due to various reasons. Thus, PMAY also faced the brunt of pandemic and this chapter aims at highlighting those limitations and providing future roadmap for PMAY.
Reviews
There are no reviews yet.